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The California Department of Public Health has handed San Francisco independent agency Duncan Channon a uniquely challenging and consequential project: lead a $40 million Covid-19 vaccination public education campaign in California.
Following a review initiated in December, the agency and its agency partners are tasked with building trust in the vaccine and educating people of the state about getting vaccinated. Duncan Channon worked with multicultural agency partners Apartnership, Barú and Rally on the upcoming campaign on creative and strategy from an early stage in the process to ensure the overall messaging resonated across a number of communities.
“Duncan
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