Duncan Channon, California Public Health Program Launch Campaign Targeting Flavored Tobacco Products

'Flavors Hook Kids' kicks off today on multiple platforms

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If you thought the days of tobacco companies appealing to teens were long gone, Duncan Channon and the California Department of Public Health’s CA Tobacco Control Program (CTCP) have a wake-up call for you.

A new campaign entitled “Flavors Hook Kids,” which the agency claims is the largest effort to date targeting flavored tobacco products in the country, will run on broadcast, digital video, radio and out-of-home (OOH) across all 14 markets in California.

The campaign’s launch happens to coincide with an FDA announcement on new enforcement actions as part of its Youth Tobacco Prevention Program targeting the use of e-cigarettes, including examining youth appeal of Juul, foreclosing online sales of Juul to minors and a request for information sent to Juul Labs.

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