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Stuck in a rut? Looking for love? Maybe what’s really missing is Amazon Prime.
That’s the message behind the latest work from Droga5 London for Amazon, which extends a theme from their initial campaign: You, too, can live your best life with Amazon Prime. In particular, the ads focus on furniture and fashion, which consumers don’t necessarily expect to find on Amazon, highlighting their free two-day shipping.
“Most people think of [Amazon] for nuts and bolts items,” said David Kolbusz, chief creative officer at Droga5 London.
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