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Wireless carrier U.S. Cellular unveiled a new campaign inspired by the network’s commitment to local communities, marking the first campaign from its new agency partnership with Droga5.
The campaign from Accenture Interactive and Droga5 introduces a new creative platform, positioning U.S. Cellular as “America’s locally-grown wireless.”
Earlier this year, Chicago-based U.S. Cellular, which claims to be the fourth largest wireless carrier, tapped Droga5’s New York team to redesign its brand experience and purpose in partnership with Accenture Interactive.