• NEWS
    • Agencies
    • Brand Marketing
    • Creativity
    • Digital
    • Programmatic
    • TV / Video
    • FEATURED
    • Challenger Brands
    • Inside the Brand
    • Ad of the Day
    • Op-Eds
    • CMO Report
    • Partner Experts
    • Sponsored
  • EVENTS
    • FEATURED
      • Elevate Creativity + Adweek Experiential Awards
      • May 1, 2019
        New York, NY
    • COMING SOON
    • NexTech
    • Brandweek
    • Project Isaac
    • View All Events
  • WEBINARS
    • FEATURED
      • The Advertising Opportunity in China
      • Tues., April 16, 2019
        1 PM ET
    • COMING SOON
    • How Brooks Running Perfects Its Ecommerce
    • How Your Agency Can Win the Work You Actually Want
    • View All Webinars
  • CONNECT
    • Media Kit
    • Editorial Calendar
    • Agency Memberships
    • Group Subscriptions
    • Newsletters
    • Contact Us
    • ADVERTISE WITH US
    • Brand Awareness
    • Thought Leadership
    • Lead Generation
    • Sponsored
    • Partner Experts
    • ADWEEK NETWORK
    • AgencySpy
    • MarketerMoves​
    • Social Pro Daily​
    • TVNewser
    • TVSpy
  • ADWEEK JOBS
    • Find a Job
    • Post a Job
    • CURRENT OFFER
    • Unlimited Job Postings
My Account Log Out Sign In Subscribe

Agencies

Dreamer Recreates His Journey to America, and Completes the Athenaeum Portrait in the Process

Multimedia artist used cut-up Mexican road maps for the unfinished likeness of George Washington

By Lindsay Rittenhouse
|
6 days ago
DACA recipient Fifield-Perez set out to do what no other American has done before.
Welcoming America
Share
By Lindsay Rittenhouse
|
6 days ago
Share

A multimedia artist and Deferred Action for Childhood Arrivals, or DACA, recipient beautifully documented his journey to America using bits and pieces of Mexican road maps, and in the process, perfectly completed the iconic Athenaeum Portrait (the image of George Washington on the dollar bill).

Painted in 1796, three years prior to Washington’s death and one year before the end of his first presidential term, the portrait was never completed until Fidencio Fifield-Perez, who’s undocumented, stepped in to finish the job.

The film “Portrait of a Dreamer” documents how and why Fifield-Perez set out to finish the portrait by recreating what he imagined to be the route his parents took him on at the age of 7 to reach America. It is the latest in an ongoing video series from nonprofit Welcoming America and its San Francisco-based creative agency TBD that spotlights immigrants’ journeys to the U.S. and the contributions they’ve made there.

The film shows how Fifield-Perez uses pieces of maps to document his trek to America via papel picados (Mexican paper cutting). The completed portrait will be on display at Pittsburgh’s Andy Warhol Museum in May (timed to Welcoming America’s national meeting).

“When I was younger, art would take me out of the reality that I was undocumented and queer,” Fifield-Perez says in the film. He says the finished piece represents how critical immigrants are to the fabric of America.

“I think about the parallel of the portrait and of America representing the journey that all of us are still in,” Fifield-Perez adds, “and by choosing to add another material to this portrait, I see it as an act of freedom.”

TBD founder Rafael Rizuto said in a statement, “As a primarily immigrant creative shop, the sensitivity around inclusion, diversity and acceptance in our community aligns with our beliefs and what it means to be an American immigrant.”

The series of films has been distributed online in celebration of Welcoming America’s 10th anniversary. The stories come at a critical time in America’s history as the Trump administration continues its efforts to end DACA, the Obama-era initiative that has allowed undocumented immigrants brought to the U.S. as children to remain in the country.

“We want people in their community to learn stories about immigrants’ contribution to their communities so we are telling stories of peace in our American experience,” David Lubell, Welcoming America’s founder and founding director, said in a statement.

Welcoming America, which was established in 2009, works to make communities more inclusive and supportive of immigrants. According to the organization, its network includes participation from 200 municipal governments and nonprofit members.

Share
https://adweek.it/2FA8EBe
Lindsay Rittenhouse

Lindsay Rittenhouse

@kitten_mouse
Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
Adweek Adweek Adweek

Popular Now

  • 1
    How Brands Are Celebrating April Fools’ Day 2019
  • 2
    Publicis Groupe Confirms That It Is Exploring Potential $5 Billion Epsilon Acquisition
  • 3
    Sizmek Files for Chapter 11
  • 4
    The 25 Best Ads of 2018
  • 5
    Burger King’s Meatless Whopper Debuts on April 1, Turning Doubt Into a Marketing Tactic

Featured Jobs

Social Media Buyer
22squared
Tampa, Florida
Manager, Consumer Marketing
Guardian News & Media
New York, New York
Brand Communications Strategy Manager (DC & OH)
Nestle
Cleveland, Ohio
Executive Director of The Agency
University of Florida - UFL
Gainesville, Florida
Sr. Content Strategist
Serino Coyne
New York, New York
See More Jobs

EDITOR'S PICKS

Amazon

Whole Foods Is Cutting Prices Again

by Lisa Lacy

Brand Marketing

How Brands Are Celebrating April Fools' Day 2019

by David Griner

Influencers

How the Stars of The Bachelor Turn Their Instagram Accounts Into 'QVC on Steroids'

by Diana Pearl

Brand Marketing

Revolve Is Launching a New Brand Just for Gen Z

by Diana Pearl

AdFreak

Burger King's Meatless Whopper Debuts on April 1, Turning Doubt Into a Marketing Tactic

by T.L. Stanley

AdFreak

It’s No Joke: European Wax Center Chooses April Fools’ Day to Rail Against the Pink Tax

by Doug Zanger

Data & Insights

Publicis Groupe Confirms That It Is Exploring Potential $5 Billion Epsilon Acquisition

by Patrick Coffee

Brand Marketing

Budweiser Continues Tribute to Jackie Robinson and Diversity in Baseball With New Spot

by Erik Oster
View Latest News >
  • About
    • Contact Us
    • Media Kit
    • Editorial Calendar
    • Sponsor Content
    • Jobs
  • Subscriptions
    • Subscription Options
    • Digital App
    • Newsletters
    • Frequently Asked Questions
    • Customer Service
  • Awards / Honors / Events
    • Awards and Honors
    • Adweek Events
    • Webinars
    • On-Demand Webinars
    • Trophies / Awards / Seals
  • Publications
    • Adweek Network
    • RSS
    • Backissues
    • Reprints / E-Prints
  • © 2019 Adweek, LLC. - All Rights Reserved
  • About Adweek
  • Contact Us
  • Terms of Use
  • Privacy Policy