Dr Pepper Snapple Group Rewrites History to Promote Its New Straight Up Tea

The brand revisits the Boston Tea Party for its first campaign

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Dr Pepper Snapple Group is starting to spread the word about its new brand, Straight Up Tea, and, while doing so, is spreading some wild rumors about what sparked the Boston Tea Party.

In its first national campaign from the Richards Group, the tea brand (which claims to be made from only all-natural ingredients), takes viewers back to Dec. 16, 1773, where they find themselves on a ship in the Boston Harbor preparing to toss some chests of tea into the sea alongside the Sons of Liberty.

But

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