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Doug Ray, chief product officer for Dentsu Americas, has seen his role extend to Denstu International as chief product officer for media as the agency group continues its reorganization that began at the start of this year.
Ray’s roles will continue with the current U.S. responsibility, where he oversees integrated global products but will include an increase in focus on global commercialization, working with agency brands Dentsu X, iProspect and Carat.
He will report to both Peter Huijboom, Global CEO of media and global clients and Jeff Greenspoon, president of solutions, Americas.
In a statement, Huijboom explained the expanded remit and new role for Ray saying, “As the media landscape becomes increasingly complex, we must continue to deliver on our strategic priority to be the industry leader in delivering idea-led, data-driven and tech-enabled solutions to grow our clients’ businesses.”