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Dos Equis Keeps It 'Interesante,' Just Without the Man Himself, in First Ads by Droga5

Theme of exaggeration continues with new agency

Beer does lend itself to exaggeration...Dos Equis
Headshot of Patrick Coffee
By Patrick Coffee

March 14, 2018

Watching the new campaign for Dos Equis, viewers may notice one very conspicuous thing missing … well, two things if you count his famous beard.

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Headshot of Patrick Coffee

Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

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