Dos Equis Adds Tres Equis for Cinco de Mayo

Blake Anderson stars in the Cinco Equis spots


Dos Equis has consistently released advertising around the Cinco de Mayo holiday, and this year they’re extending the practice to its packaging, with a limited-edition Cinco Equis can available in select stores in New York and Texas.

The brand and its agency of record, Droga5, partnered with Funny or Die and comedian/actor Blake Anderson (known for roles in Workaholics and Game Over, Man!) for a pair of ads promoting Dos Equis, which trade in intentionally over-the-top humor.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in