Dorothy, Looking for a Wizard, Instead Finds the Mortgage Banker of Oz in New Halifax Ad

Agency adam&eveDDB seamlessly merges new and classic footage

This isn't the first time the bank has teamed up with Warner Bros. Halifax
Headshot of Patrick Coffee

One wouldn’t normally need to travel all the way to the Emerald City to inquire about a home loan. But then again, this Wizard of Oz homage is no normal ad for British banker Halifax.

In a new spot from agency of record adam&eveDDB, Dorothy and her friends go seeking an all-powerful wizard and find a mortgage adviser instead.

She’s too young for him to help her finance a house—which is unfortunate, given what happened to Auntie Em’s place—but he can help her make her way home.


The present-day scenes were filmed in a London studio and “painstakingly superimposed during postproduction” over original footage from the beloved 1939 film.

This ad marks the latest in a series of collaborations between Halifax and Warner Brothers. Previous spots have starred other notable characters such as Top Cat and The Fintstones in an attempt to boost the bank chain’s cross-generation appeal.

“What better place to showcase Halifax’s expertise and heritage in helping the nation’s home buyers than the Emerald City,” said Halifax managing director of brands and marketing Catherine Kehoe. “The twist this time is that our friendly colleague Greg ‘appears’ alongside Dorothy and her friends in the land of Oz, demonstrating how we give extra to our customers every day.”

The onscreen “your home may be repossessed if you don’t keep up repayments” disclaimer is particularly amusing in this case, as it leads one to imagine whether a certain witch (wicked or not) might double as the bearer of bad news for new homeowners in Oz.

CREDITS

Agency: adam&eveDDB
Client: Halifax
Campaign: “The Wizard of Halifax”

Head of Marketing: Tim Male
Senior Marketing Manager: Jen Jordan

Group Chief Creative Officer: Ben Priest
Chief Creative Officer: Richard Brim
Executive Creative Director: Ben Tollett
Creative Directors: Ted Heath, Paul Angus
Agency TV producer: Rebecca Holt
Agency Print producer: Joseph Walker
Planners: David Golding, Henry Kozak, John Blight
CEO: Mat Goff
Managing Partner: Mike Stern
Account Director: James Derrick
Account Executive: Rosa Aaronovitch
Designer/Typographer: Olly Watts

Media agency: Greenhouse GroupM
Media Planner: Dan Renirie and Divine Noelie
Production company: Another Film Company
Executive Producer: Simon Monhemius
Director: Declan Lowney
D.O.P: Ray Coates
Editing company: Stitch
Editor: Leo King
Post Production: The Mill
Executive Producer: Alex Fitzgerald
Producer: Imogen Pai
Creative Director: Andrew Wood
Lead compositor: Dan Adams
Audio Post Production: 750mph
Engineer: Sam Ashwell
Composer: Tom Player


@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.