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It may seem obvious to sell to human beings rather than “consumers.” But marketers often ignore this basic tenet, one that Doner chief consumer connections officer Marcus Collins holds above all else.
“When we walk into the office as a marketer, we take our human hat off and put on the marketer hat, strategist, creative,” Collins explained. “We come up with these ideas that are like, let’s get people to click that, upload that, tag that and pin this in an effort to get blah, blah, blah.
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