Doner's Marcus Collins Says Marketing Is Simple When You Apply a Human Touch

This executive lives by his mantra: 'social means people'

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It may seem obvious to sell to human beings rather than “consumers.” But marketers often ignore this basic tenet, one that Doner chief consumer connections officer Marcus Collins holds above all else.

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This story first appeared in the September 3, 2018, issue of Adweek magazine. Click here to subscribe.