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On Sunday, the Super Bowl went to the movies in a big way. We’re not talking about the run of trailers from upcoming blockbuster films.
A look through the list of brands that advertised in the game reveals that latching on to film nostalgia is a tried-and-true method, despite the pros and cons. The standout was Jeep’s homage to Groundhog Day, but Mountain Dew’s nod to The Shining, Walmart’s spin around movie characters and Toyota’s salute to film tropes also made an impact.
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