General

Dogs and Cats Rid Pet Food of Artificial Ingredients in Anomaly's First Work for Petco

Brand claims it will go completely 'clean' by May

anomaly-petco-content-2019 — Anomaly's first campaign for Petco highlights the company's efforts to rid its products of artificial ingredients.Petco

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

Dogs and cats are leading the initiative to strip pet food of artificial ingredients in Anomaly’s first work for Petco (where the healthy pets go).

The minute-long “Cleaning House” ad spotlights Petco’s commitment to complete this shift by May, becoming the only major pet food retailer to remove all artificial coloring, flavoring and preservatives from the products sold in its stores. According to the spot, the list of banned ingredients includes benzoic acids, sulfite and butylate—which can be seen being thrown from the shelves by some proactive, health-conscious pets.

The