Travel Advertising News

'Dogcation' Campaign Aims to Spark Human Travel and Ease the Guilt of Leaving Your Pet Behind

The program for Scandinavian vacation brands comes from agency Robert/Boisen & Like-minded

A large shaggy dog stands in a grassy field. Next to the dog is a stand reading Long Distance Fetch. On the stand is a tablet with the screen showing a FaceTime session with the dogs owners and a stack of tennis balls — The Nordic Leisure Travel Group sees you, pet parents.Robert/Boisen & Like-minded, Nordic Leisure Travel Group

By T.L. Stanley

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While you’re lolling on a beach, sipping a tropical drink and spritzing yourself with Evian, your dog is confined to a kennel back home, sad and alone. And probably hungry. And afraid.

You monster.

More than likely, the canine you left behind is doing just fine without you, thanks to the rigorous pet-care plans you made before your vacation. But are there any devoted pet owners among us who haven’t had this nightmare scenario run through our heads?

Oh, the crushing guilt.

The

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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