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Much has been said about how creativity has been limited of late, due to the physical restrictions of meeting up and brainstorming ideas in person. The creative teams at Amazon and Droga5 London have learned lessons that have allowed their partnership to bloom with buzz-worthy campaigns to show for it.
Socially distanced dog walks and record store browsing have replaced the standard office-bound meetings. “Magic can hit anywhere,” said Simon Morris, global brand marketing lead at Amazon, about working with the Droga5 London team.
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