Does a Team's Gender Affect How Creatives See a Portfolio? An Experiment Aimed to Find Out

With 'The Gender Agenda,' two rising creatives sent out their work under male and female personas

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

“Does ad land still have a sexism problem?” That is the question on the homepage of The Gender Agenda website outlining an experiment tackled by an award-winning junior creative team trying to have their work critiqued fairly.

Creatives Jess Kielstra and Nina Forbes, who picked up a prize at last year’s D&AD New Blood Awards, have approached the industry as many teams do: seeking out advice and critiques from senior creatives as they look to hone their books and seek employment.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in