Does a Team's Gender Affect How Creatives See a Portfolio? An Experiment Aimed to Find Out

With 'The Gender Agenda,' two rising creatives sent out their work under male and female personas

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“Does ad land still have a sexism problem?” That is the question on the homepage of The Gender Agenda website outlining an experiment tackled by an award-winning junior creative team trying to have their work critiqued fairly.

Creatives Jess Kielstra and Nina Forbes, who picked up a prize at last year’s D&AD New Blood Awards, have approached the industry as many teams do: seeking out advice and critiques from senior creatives as they look to hone their books and seek employment.



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