How This Documentary Filmmaker Landed a New Job After Pitching a Workshop

Tiffany Persons is David&Goliath's first-ever director of empathy

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You don’t get the title of director of empathy without having a story to tell.

For Tiffany Persons, that story began after poor grades in chemistry at Georgia State denied her entrance to the university’s nursing program. Instead, she enrolled in the film school, finding her place in a documentary film class.

After graduation, in a “pre-Michael Moore Hollywood,” Persons couldn’t find work on a documentary team. Instead, she assisted music video legend Dave Meyers in the early 2000s, working on shoots for Missy Elliott and Jennifer Lopez and racking up more than 16 MTV Music Video Awards.

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This story first appeared in the Oct. 5, 2020, issue of Adweek magazine. Click here to subscribe.