Diversity Efforts Are Often Whitewashed and Dulled Down. Here Are 5 Ways to Improve These Initiatives

Advertising has rebranded the term, and it isn’t a positive change

Illustration of different white men and women's faces.
Agencies and brands can champion being inclusive while not actually acknowledging ethnic or racial minorities in their efforts. Getty Images

As we round out July, I am taking refuge in the fact that we’ve survived another round of the International Festival of Press Releases, sometimes referred to as Cannes Lions.

@bjstech Belinda Smith is a marketing and media veteran with stints at AT&T, the IAB, Dentsu Aegis and currently at Electronic Arts.