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Disney will soon begin a closed review of its entire global media planning and buying business. Several sources close to the matter told Adweek that the pitch, expected to kick off in the fall, will involve a series of incumbent agencies from four major holding companies, as well as independent network Horizon Media.
The pitch will concern the entirety of Disney’s portfolio, which now includes properties formerly owned by 20th Century Fox.
According to the same sources, consultancy MediaLink will manage the review process.
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