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Disney has moved more of its U.S. media buying and planning business to OMD, assigning media responsibilities for 20th Century Fox to dedicated division OMDE, according to several people familiar with the matter and internal documents obtained by Adweek.
Company leadership announced the decision to its teams and agency partners late last week. That means OMDE is handling Disney’s negotiations for the 2019-2020 upfronts, which are going on now.
The news, which multiple sources said was expected, followed the Disney company’s completion of its $71.3
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