Discover has appointed Grey New York as its creative agency of record, following a review. Grey Worldwide CEO Michael Houston announced the news today in an internal memo obtained by Adweek.
“We know that Grey will help us further energize our mission of helping people achieve brighter financial futures,” Discover svp, brand, media and consumer insights Ryan Scully said in a statement.
In the memo, Houston explained that Grey New York would be tasked with developing a new brand platform bringing to life Discover’s “Solutions for a Brighter Financial Future” mission via an integrated campaign across “all key media channels and platforms.” He claims Discover cited the agency’s “world-class people, capabilities and track record for building customer-driven brands” as leading to the decision.
“As we learned about the things they’re doing for customers, it became clear why they have the highest loyalty rate in the category. We can’t wait to get started,” Grey New York’s managing director Ben Tauber said in a statement.
Incumbent The Martin Agency and Discover parted ways in October.
“We’ve been together since The Office was the top comedy and Bob Barker hosted The Price is Right. A lot has changed in marketing and communications, and it has become clear we have differing philosophies for the future,” The Martin Agency CEO Kristen Cavallo said in a statement at the time. “As we move forward, we do so rooting for each other and what’s next.”
The Martin Agency’s last work for the brand was Discover’s 15-second Super Bowl ads “No We Don’t Charge Annual Fees” and “Yes We’re Accepted.”
Discover spent a little over $285 million on media spending in 2018 and just over $211 million in the first nine months of last year, according to Kantar Media.