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Discover has appointed Grey New York as its creative agency of record, following a review. Grey Worldwide CEO Michael Houston announced the news today in an internal memo obtained by Adweek.
“We know that Grey will help us further energize our mission of helping people achieve brighter financial futures,” Discover svp, brand, media and consumer insights Ryan Scully said in a statement.
In the memo, Houston explained that Grey New York would be tasked with developing a new brand platform bringing to life Discover’s “Solutions for a Brighter Financial Future” mission via an integrated campaign across “all key media channels and platforms.”
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