Influencers & Creators

DirecTV’s Latest Marketing Play Is a Latinx TikTok Creator House

The brand is working with AOR Whalar to strengthen its relationship with new consumers

DirecTV
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By Emmy Liederman

December 23, 2021

When Eva Longoria reached out to a group of Latinx influencers for help marketing her tequila brand, Whalar director Jake Rosenblatt was reminded of just how powerful the creator economy is in 2021. 

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Emmy Liederman

Emmy is an Adweek staff writer covering ad agencies.

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