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When Eva Longoria reached out to a group of Latinx influencers for help marketing her tequila brand, Whalar director Jake Rosenblatt was reminded of just how powerful the creator economy is in 2021.
“It’s 100% emblematic of where the world of social is today,” said Rosenblatt, who handles the agency’s DirecTV account. “We’re seeing a shift happen in the industry, and creators are more trusted than ever before.”