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Hollywood powerhouses Justin Lin and Anthony and Joe Russo are partnering with a team of advertising veterans to start a new agency.
Lin, director of The Fast and the Furious franchise, and the Russos, who directed action films like The Avengers, Captain America and TV series Arrested Development, are creating Superconductor, which will be announced today during SXSW in Austin, Texas.
This week during SXSW, Superconductor’s chief creative officer Chris Adams and chief strategy officer Noel Sullivan flew to Austin to meet with potential clients, explaining that the music/tech/creativity festival was the right place to announce an agency that aims to blend entertainment with advertising.
Adams and Sullivan have a long history of experience in the agency world.
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