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Two weeks after evp, executive creative director Doug Schiff stepped down from his position leading the Boston and Detroit offices of DigitasLBi in order to move back to China, the agency has named his replacement.
Sue DeSilva has been named to the executive creative director role, effective immediately. She will oversee the Boston team and report to North American chief creative officer Ronald Ng. No replacement to lead the Detroit office has been named yet.
DeSilva joined the agency last year in the group creative director role after serving as vp, creative director at MullenLowe Boston.
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