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Publicis Groupe’s Digitas has made a major leadership change by promoting longtime Ad Age publisher and former content lead Scott Donaton to the newly-created chief creative and content officer position.
In a statement, the agency said that Donaton will move to combine its creative and content teams under a new “Connected Creative” capability while reporting to global brand president Michael Kahn.
“Our unified creative and content practice will develop, produce and share brand stories that are worthy of people’s time and a brand’s dollars.