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Since 2008, Digitas has carved out a unique space in the NewFronts scene. A pioneer presenting digital when the lion’s share of attention and budgets are paid to TV upfronts, the agency has continued to evolve its NewFronts time as not just an offering to brands and platforms, but a genuine thought leader.
Last year, the theme was about rallying brands to take a stand. This year, with the spotlight on privacy and brand safety, the talks were about trust, a topic that, according to Digitas’ global chief creative and content officer Scott Donaton, is permeating other presentations in New York.
“Someone
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