Digital Ad Spend Was a ‘Bright Spot’ in Advertising’s Dark Year, GroupM Says

Its end-of-year forecast says the sector grew 5%

GroupM's end-of-year forecast says small businesses helped digital ad spend grow this year. Getty Images

As 2020 comes to a close, media giant GroupM thinks that the tumultuous year’s impact on U.S. ad spend may not be as severe as initially predicted.

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@Minda_Smiley Minda Smiley is deputy Agencies editor at Adweek.