Dick's Sporting Goods Picks VML as Creative Agency of Record for Its New Apparel Brand

The Kansas City-based VML will work with the sporting goods retailer to handle Second Skin’s social media strategy and creative planning and production. It is unclear what other agencies Dick’s considered.

“We’re thrilled to be working with VML on the exciting process of building this new brand,” Melissa Christian, Dick’s director of brand management, said in a statement. “Our company has a lot of passion for the Second Skin brand, and it’s great to find a partner who brings the same level of enthusiasm to the project.”

According to Dick’s, Second Skin is the first line of what it calls “training and compression apparel” to be sold exclusively at its roughly 700 stores in the U.S.