Dick's Sporting Goods Picks VML as Creative Agency of Record for Its New Apparel Brand

WPP-owned shop is the voice behind Wendy's tweets


Dick’s Sporting Goods selected WPP-owned VML as its agency of record for new athletic apparel brand Second Skin after a review.

The Kansas City-based VML will work with the sporting goods retailer to handle Second Skin’s social media strategy and creative planning and production. It is unclear what other agencies Dick’s considered.

“We’re thrilled to be working with VML on the exciting process of building this new brand,” Melissa Christian, Dick’s director of brand management, said in a statement.

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