Dick’s Sporting Goods Funds a Youth Immigrant Soccer Team in This Emotional Holiday Spot

Retailer gives back after Hurricane Harvey

Dick's Sporting Goods saves reVision FC team, a Houston youth soccer program comprised of African immigrants.

In an emotional holiday ad, Dick’s Sporting Goods demonstrates the power of giving—something made particularly pertinent this holiday season as people across the U.S. recover from natural disasters including hurricanes that devastated Southern states this summer and wildfires that continue to rage in California.

In the five-minute documentary-style spot titled “reVision FC: A Holiday Assist,” viewers meet a Houston-based youth boys soccer team comprised of African immigrants who, before coming to the U.S., were afflicted by violence and poverty. One teen reveals his eight-year stay in a refugee camp. “All around us was suffering,” another says in the video.

The young immigrants explain that they came to America for a second chance at life. Unfortunately, their lives were upended again after Hurricane Harvey flooded Houston in August.

As we see in the Anomaly-created spot, Dick’s stepped in to provide aid for these boys, donating $120,000 in equipment, funding their soccer team and promising to sustain the larger reVision program for the next several years. The immigrants, who say they played soccer barefoot and used plastic bottles as balls in their home countries, were overwhelmed by the generous act.

As the boys explained in the video, after Harvey left many of the boys with nothing and the reVision program without funding, they went to their team for refuge and aid.

“At Dick’s, we know the importance of giving gifts that matter during the holidays,” said Lauren Hobart, president of the company and the Dick’s Sporting Goods Foundation. “We believe giving the gift of sport brings people together, and can provide some sense of normalcy to kids whose lives have been turned upside down.”

After hurricanes Harvey and Irma devastated parts of the Gulf Coast and the Caribbean this summer, Dick’s committed $2 million to rebuild youth sports programs and facilities in impacted areas. Post-Harvey, the company said the reVision FC soccer team lost all of its funding.

“We’re so thankful for what Dick’s and The Dick’s Sporting Goods Foundation did for our team,” said Charles Rotramel, Houston reVision CEO. “These young athletes found hope and brotherhood through this program, and with the support from Dick’s they can continue to play the sport they love.”

The video will be distributed digitally and on social media.


Agency: Anomaly
Director: Vincent Haycock
Production: Park Pictures
Edit: Arcade Edit
Editor: Jeff Lopus
Music: Duotone Audio Group
Music Producer: Ross Hopman

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