For its annual holiday ad, retailer Dick’s Sporting Goods lets viewers discover what happens behind the scenes in a Dick’s store after hours, when a wide range of merchandise—everything from golf, baseball, basketball, soccer and ping pong equipment—frolic all night with a newly arrived Nike Air Max 270 React.
Dick's Sporting Goods Channels Holiday Magic to Show How Items Come to Life at Night
Producer of the Night at the Museum series helped co-direct the spot
