Dick's Sporting Goods Channels Holiday Magic to Show How Items Come to Life at Night

Producer of the Night at the Museum series helped co-direct the spot

For its annual holiday ad, retailer Dick’s Sporting Goods lets viewers discover what happens behind the scenes in a Dick’s store after hours, when a wide range of merchandise—everything from golf, baseball, basketball, soccer and ping pong equipment—frolic all night with a newly arrived Nike Air Max 270 React.