Accounts

Diageo Sends $350 Million Global Media Account to Omnicom's PHD

Dentsu Aegis Network's Carat previously handled most of the account

bottles of diageo-owned liquors — Diageo owns a wide range of liquor brands, including Smirnoff and Johnnie Walker.Diageo

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The largest media review of 2020 thus far, and for the foreseeable future, has come to close.

Diageo, whose brand portfolio includes Bailey’s, Guinness, Johnnie Walker and Smirnoff, has selected PHD as its global media agency of record. PHD will be responsible for media planning and buying across the majority of the Diageo portfolio, with support from the broader Omnicom Media Group network.

“After a closely contested review of our global media business, we are delighted to appoint PHD as our media agency of record across the majority of our business.