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Spirits leader Diageo, whose brands include Smirnoff, Johnnie Walker, Guinness and Bailey’s, is reviewing its global media buying and planning account.
A Diageo representative confirmed the review this morning.
“It is industry best practice to review a major media account like this every few years,” the representative said. “We have decided that the time is right to review our media agencies globally to ensure that we continue to be at the forefront of media planning and data-driven marketing plans.”
Diageo spends about $320 million on measured marketing globally per year, according to data consultancy COMvergence.
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