Deutsch's Head of Music Straddles the Record and Advertising Industries

Eryk Rich said his studio work prepared him for his ad career

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Growing up in Utah, Eryk Rich’s interest in rappers like Eminem and Dr. Dre fueled his determination to study audio engineering and seek a career in the record industry. Little did he know then that he’d end up teaming with Interscope Records, the label those performers helped grow, to discover up-and-coming artists for a Volkswagen Jetta campaign.

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This story first appeared in the Feb. 25, 2019, issue of Adweek magazine. Click here to subscribe.

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