Earlier this week, Deutsch Los Angeles announced the appointment of CPB veteran Ivan Perez-Armendariz to its Los Angeles office as evp and head of experience. Part of the story was that he is replacing Pam Scheideler, the agency’s chief digital officer. Today, it was announced that Scheideler is headed to R/GA, another IPG shop, in Los Angeles as managing director. As Scheideler enters the role, Nicky Bell, R/GA Los Angeles’ managing director for the last three years, will move into a global client role as svp of global client partnerships.
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