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Deutsch has appointed Ivan Perez-Armendariz to its Los Angeles office as evp, head of experience.
He fills the role of chief digital officer currently held by Pam Scheideler, who is leaving the agency. Scheideler personally selected Perez-Armendariz for the role as she departs Deutsch after over six years with the agency, according to a statement.
In the role, Perez-Armendariz will lead a team of over 50, across the agency’s digital production, UX and technology departments while working closely with its strategy, media and business intelligence teams.
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