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Deutsch New York has named its first chief marketing officer, appointing Nicole Souza to the new role. Souza will be in charge of lead generation, as well as working with leadership on increasing the agency’s growth.
Souza was most recently evp, growth and marketing at The Integer Group\TBWA. She will report to Matt Baker, who was promoted to president of Deutsch NY in July. Souza begins her tenure on Sept. 7.
“Nicole has a phenomenal track record of forming solid business relationships, being meticulous about evolving conversations, gaining trust and driving growth,” said Baker in a statement.
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