Deutsch Hires Former Wieden + Kennedy China Planner to Lead Its Strategy Department

Rob Campbell moves from Shanghai to L.A.

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Deutsch reached all the way around the world to find its newest executive.

Today, Wieden + Kennedy veteran Rob Campbell officially joins the agency’s Los Angeles office as chief strategy officer. Campbell starts on May 30 and will report directly to president Kim Getty, filling a role that has been vacant since the late 2015 departure of former CSO Colin Drummond, who currently leads the Ogilvy New York planning department.

Campbell has spent nearly 30 years in agency jobs across the U.K.,

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