Despite Internal Beef, Bone Thugs-n-Harmony Is Going Boneless for Buffalo Wild Wings

'90s rap legends change their name (for the time being)

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

It’s likely the seminal moment for Bone Thugs-n-Harmony came in 1997. Though the rap crew had several hits under their belts (1st of Tha Month from 1995 is still the stuff of legend), it was that year when Bizzy Bone, Wish Bone, Layzie Bone, Krayzie Bone and Flesh-n-Bone came up big winning a Grammy for Tha Crossroads.

It seems a pertinent analogy—a crossroads—because that’s what we find ourselves at as the Cleveland-born artists change their names for the first time in three decades, to Boneless Thugs-n-Harmony, all courtesy of Buffalo Wild Wings and The Martin Agency.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in