Design Army Puts Visual Storytelling Above All Else

Picking clients carefully is key

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Arresting imagery with a playful sensibility runs through much of the work from Design Army. The Washington, D.C., creative firm was co-founded by wife-and-husband team Pum and Jake Lefebure, who met at another agency in the ’90s and embarked on their own shop adventure eight years later.

Pum Lefebure, who serves as CCO, said their army of 25 staffers is very much an image-oriented team. “Everything that we do is storyboarded,” she said. “We sketch out an idea and really work through the visual language that will speak to a particular audience.”

Among

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This story first appeared in the October 1, 2018, issue of Adweek magazine. Click here to subscribe.