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Dentsu X, the Singapore-based division of Dentsu Aegis Network, has won the majority of cosmetics giant Estée Lauder Companies’ media business in the EMEA region after a competitive review, according to sources with direct knowledge of the matter.
The review, which was managed by ID Comms, pitted Vizeum against the incumbent, Omnicom’s OMD, and other unspecified competitors, sources said.
“The Estée Lauder Companies EMEA confirms that, following a detailed and extensive media review process, DENTSU X has been appointed as its agency of record across the region, excluding the UK,” said a company representative two days after this story initially went live.
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