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Ad spend is set to grow by 9.2% this year, fueled by the rise in digital activity which is expected to account for over half (55.5%) at $408 billion.
According to the Dentsu Global Ad Spend Forecast, spend will reach $745 billion this year with China, Japan, Germany, the U.K. and the U.S. expected to be the top five markets. The fastest-growing markets are India, Russia, Canada and the U.S.
The biannual report is compiled from data across the agency network’s brands through December 2021 and provided by 59 markets covering EMEA, Asia Pacific and the Americas.
Earlier this month, The IPA Bellwether report forecast record levels of advertising spend across the U.K.
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