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As Dentsu International restructures to turn around its fortunes, it has hired FCB worldwide creative partner Fred Levron as global creative chief to transform the network’s creative output and reputation.
Levron will join Dentsu on November 1 and be based in Paris, where he will oversee creativity across its portfolio of creative, media and customer experience agencies, which employ more than 45,000 people.
As one of the most lauded creative leaders in the industry, Levron is a significant appointment for Dentsu.
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