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BJL, the Manchester-based creative agency acquired by Dentsu in 2019, will be merged with DentsuMB U.K., bringing together more than 120 employees to create a business that will be led by chief executive Gareth Collins.
Dentsu explained that the merger of the two agencies came through the strategic aim to place both DentsuMB and sister agency Isobar at the heart of its creative offer in the U.K. It follows the creation of DentsuMB in May 2020, which included the
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