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Dentsu Aegis Network’s media agency, Carat, has named Peter Vandre as its first chief analytics officer.
In the newly created role, Vandre will be tasked with aligning the Carat and Merkle brands to create more data-driven and tech-enabled solutions for clients.
“The collaborative strength of our brands is what sets Dentsu apart. Peter’s well-deserved promotion is a natural evolution,” said Dentsu Aegis Network chairman of media Doug Ray.
Tech and integration within Dentsu’s media agencies as well as the company as a whole is “part of Dentsu’s overall strategy for deeper analytics,” he added.