Dentsu Aegis Network's Carat Names Merkle Vet as First Chief Analytics Officer

Peter Vandre had been svp and global data science lead for Merkle

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Dentsu Aegis Network’s media agency, Carat, has named Peter Vandre as its first chief analytics officer.

In the newly created role, Vandre will be tasked with aligning the Carat and Merkle brands to create more data-driven and tech-enabled solutions for clients.

“The collaborative strength of our brands is what sets Dentsu apart. Peter’s well-deserved promotion is a natural evolution,” said Dentsu Aegis Network chairman of media Doug Ray.

Tech and integration within Dentsu’s media agencies as well as the company as a whole is “part of Dentsu’s overall strategy for deeper analytics,” he added.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in