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W.L. Gore & Associates announced today it has consolidated its global media account for its fabric division, behind Gore-Tex outerwear threads, with Dentsu Aegis Network following a review that launched late last year and was handled by consultancy Flock Associates.
Dentsu’s Gravity, Carat and Amnet agencies will work with Gore-Tex—used in brand products from Adidas, Oakley, Patagonia, Converse and The North Face, among others—across the Americas, Europe and Asia-Pacific.
Friedrich Nümann, senior marketing executive at Flock Associates, said Gore-Tex previously worked with “10-plus” independent and holding company-owned shops, including Dentsu’s Carat.
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