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Dentsu Aegis Network (DAN) is undergoing a rebrand, intending to simplify its offering. The new name is Dentsu International.
DAN was a result of Dentsu’s 2012 acquisition of Aegis Media for a reported $5 billion and comprises nine major agency brands: Carat, Dentsu X, iProspect, Isobar, DentsuMcgarryBowen, Merkle, MKTG, Vizeum and Posterscope. The network is supported by other specialist agencies like 360i, Gyro, Story Lab and others.
Former DDB global CEO Wendy Clark took on the same role for DAN and started this month.
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