Dentsu Aegis Network Folds Fetch Into iProspect to 'Enhance Both Offerings'

“Fetch is a leader in mobile marketing, and the mobile screen is ubiquitous with digital performance,” iProspect U.S. CEO Jeremy Cornfeldt said in a statement. “Digital performance is at the core of what we do, so it made strategic sense to bring Fetch into one unified service offering that will better serve our clients.”

According to a press release, Dentsu Aegis Network will drop the Fetch name and fold the 70 Fetch employees currently working out of its Los Angeles and San Francisco offices into the iProspect team.